Our Vision and Values
Our vision is ‘Innovating the way brands are built’ by being ‘different and better’ in a market defined by globalisation and media convergence.
- Globalisation, where advertisers need to evaluate different markets and regions to judge where future growth will come from and prioritize their resources accordingly;
- Convergence, which has swept away geographic and technological borders.
Our vision unites us as one cohesive organization, focused on delivering first-class results and supported by a clear set of values that guide us in everything we do. Our vision and values will enable us to grow our business globally, by ensuring that our clients enjoy a consistent experience regardless of the market.
Our values define what is important to us and how we do business. They are a shared set of beliefs, which drive our behavior and bind us together beyond individual brands and regions.
When Dentsu Network and Aegis Media came together to create Dentsu Aegis Network, we committed to identify the values which merged the best of our collective heritage and created opportunities in line with our vision.
Our values are:
Agile – we need to be nimble, quick and flexible, think and act differently
Pioneering – we’re innovative, risk-taking self starters, building an industry legacy
Ambitious – we have a trail-blazing and inquisitive culture where relentlessness and hunger are rewarded
Responsible – we take individual and collective responsibility for our thoughts and actions
Collaborative – we work together globally to deliver a consistent brand experience and partner together locally to provide the best client solution
Our values determine how we work in partnership and through wider collaboration, how we approach our relationships internally, with existing clients and how we win new business. They also influence the way we hire new people, develop employees, review performance, evaluate rewards and promotions.