dentsu aegis network


Local Media Expertise

Local Focus offers a local multimedia communication experience with IT business mapping recommendations and planning tools to ensure the optimization of regional media campaigns.

Our web-based system is tailor-made to meet the needs of decentralized management of local communication.

Local Focus
Media Markt Stores

Media Markt Stores

Since 2014, Media Markt has been entrusting the individual communication of their stores to Local Focus, specialist in local multimedia communications. We are in charge of the communication in classical media as press, radio, cinema, online…but also of the management of their plannings, orders to their international creative agency and the production & impression of the folders initiated by the stores and by the headquarter.
The provided services by Local Focus include the management of media (from the negotiation to the follow-up of each campaign) decentralized for each store as well as for the billing, the post-campaign reporting and others for the headquarter. 
Pop-up store MAILLE (PAB) in the ROB

Pop-up store MAILLE (PAB) in the ROB

Regional communication for the opening of an exclusive pop-up store Maille, known for its premium products, in the ROB grocery store of Woluwe. Regional and very upscale target. Creative solution offered by a selection of titles in line with the target and the context via an ad in the ‘regional’ pages or via an exclusive insert in selective titels to the subscribers of a concerned region. This solution has allowed us to communicate on an exclusive and selective way to the target with an optimized budget in order to avoid too much waste.