dentsu aegis network

BELGIUM

360° Live Communication

From field marketing projects (samplings, tastings, roadshows, …) or experiential events (corporate events, product launch, …) to creative “live” campaigns ; NewWorld centralizes all the skills and know-how of the logistic chain (people database, digital printing, carpentry, multimedia, warehousing, channel plans…) to go ‘live’ with a brand or product with a creative touch!

PROXIMUS FESTIVALS 2014

PROXIMUS FESTIVALS 2014

To assure their prominent presence at the Summer Festivals of 2014, Proximus challenged NewWorld/psLIVE to come-up with a unique concept and  a matching festival booth. The ultimate goal: raise brand awareness, boost the brand image & attract new costumers!

NewWorld/psLIVE accepted the challenge and came up with an innovative festival booth: a 7 by 40 meters gathering place for unforgettable encounters!

Besides the size of the booth, our Oculus game would intrigue the party people: using the latest technology, participants could track down their favorite  missing friend in a virtual ‘60 maze in order to have him/her join them at the festival!

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HUAWEI HONOR 6 LAUNCH

HUAWEI HONOR 6 LAUNCH

On October 28, Huawei wanted to introduce its latest smartphone to the public; the innovative nature of the Honor 6 asked for an original introduction!

ISOBAR UK & NewWorld/psLIVE invited press, bloggers and professionals to the vibrant Berlin in order to introduce them to the unique features of this high-tech product!

In line with the brave brand image, we revised the classical event components. From seating to catering, from the actual product launch to the networking event; everything got a unique & unexpected twist!

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ALPRO PLANT POWER @ THE ANTWERP 10 MILES

ALPRO PLANT POWER @ THE ANTWERP 10 MILES

To give the competitors of the 10 miles in Antwerp an extra dose of Plant Power, NewWorld/psLIVE introduced them and their supporters to the Alpro “Mild & Creamy” products at the Alpro “pit stop”.

Our motivated team assembled and handed out tasty goodie boxes, packed with delicious Alpro products.

Simultaneously, competitors and supporters could relax and enjoy the Alpro “Mild & Creamy” products in the Alpro Lounge.

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ING GIANT SHIRT

ING GIANT SHIRT

In 2014, every true Belgian soccer fan wanted to join our Red Devils to the World Cup in Brazil. But tickets were limited, so most supporters would cheer for our national team in Belgium.

In order to maximize the Belgian support in Brazil, ING asked NewWorld/psLIVE to come up with an enthusing concept that would “virtually” get as much Red Devils fans to Brazil as possible. Our solution: A Giant Shirt signing campaign, to visualize the fans’ support and to baptize them as the “12th team member”.

Using a set of field activations, we collected more than 15.000 supporter signatures on a huge replica of the Red Devil shirts to display at the World Cup in Brazil!

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OPEL VIVARO DRIVE THRU

OPEL VIVARO DRIVE THRU

In response to the launch of the new Opel Vivaro, NewWorld/psLIVE cooperated with Opel and LDV United to introduce the “Opel Vivaro Drive Thru”.

The target group was triggered with an enthusing radio- & internet campaign.
Yet, it was mainly the remarkable design of our Drive Thru construction that would urge passengers to come and take a look at the vibrant activity at our campaign locations.

The Opel Vivaro Drive Thru stand offered an early morning break to all the craftsmen on the road: Passengers could enjoy a free breakfast & a personal introduction to the brand-new Opel Vivaro!

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  • PASSIONATE PEOPLE

    750PASSIONATE PEOPLE

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