dentsu aegis network


Dentsu Aegis Network and Google are helping the CXO with digital transformation

30 Apr 2017

The world is running on a new operating system. Cxo’s need to understand the new OS and the latest trends and technologies that impact their business and consumers. Success depends on how fast and responsive their organisations are and how well they manage the scale and complexity of the growing digitization. Nowlab exists to help the Belgian CXO’s understand how it all fits together.
Nowlab will offer two different kind of session. The Fireside Chats wants to highlight the trends and technologies that are changing the consumer experience and show the opportunities created for brands in the Belgian market. Speakers are experts from Dentsu Aegis Network and Google. Topics range from Influencer Marketing, Augmented Reality to Voice Assistants. They are open to everyone and are there are 7 of them scheduled from now to end of June. You’ll find the detailed program attached.
Nowlab also offers DeepDives, tailormade seminars for Dentsu Aegis Network’s clients giving an in-depth view on trends and technologies that are touching their consumer’s daily life and, consequently, change their business. Together with its clients it defines the priorities of change and roadmap for innovation.
Nowlab gives the Dentsu Aegis Clients the opportunity to touch and feel the technologies that are changing the consumer journey. Together with partner such as Tapptic, Vizware, Nanopixel, LG, VanMoof and others it showcases demos on smart devices, voice assistants, augmented reality, virtual reality, interactive windowshop applications and more.
Finally, Nowlab and Google are organizing a Marketing Innovation seminar on May 24th, 2017. Laurent will animate a debate with Nigel Morris, President Dentsu Aegis Network EMEA and The Americas and Mark Howe’s, Managing Director ok EMEA Agencies at Google. They will share their experience on Digital Transformation from client’s around the world.
Laurent Lejeune, CEO of Dentsu Aegis Network Belgium: “I’m very proud to launch Nowlab in Belgium. It exists already within the Dentsu Aegis network and together with Google, we have the opportunity to launch it in our country too. It’s proof of how we and Google are dedicated to help our clients in their digital transformation journey.”
Wim Vermeulen, Director Strategy and Innovation of Dentsu Aegis Network and heading the Nowlab initiative confirms. “Most of us feel we are running to stand still. We keep track of trends and technologies that are affecting us directly but are largely oblivious of many others and unsure of how they all fit together. With Nowlab we have the opportunity to help CXO’s to deepdive on how it all fits.”